{"id":5978,"date":"2020-11-17T11:59:07","date_gmt":"2020-11-17T10:59:07","guid":{"rendered":"http:\/\/sboudetdalbin.com\/?page_id=5978"},"modified":"2021-02-14T14:41:41","modified_gmt":"2021-02-14T13:41:41","slug":"the-uxr-plan-for-babbler","status":"publish","type":"page","link":"http:\/\/sboudetdalbin.com\/index.php\/the-uxr-plan-for-babbler\/","title":{"rendered":"The UXR Plan for Babbler"},"content":{"rendered":"[vc_row type=\u00a0\u00bbfull_width_background\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb4%\u00a0\u00bb bottom_padding=\u00a0\u00bb4%\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.8&Prime; 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bottom_padding=\u00a0\u00bb15&Prime; text_align=\u00a0\u00bbleft\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/2&Prime; tablet_width_inherit=\u00a0\u00bbsmall_desktop\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb enable_animation=\u00a0\u00bbtrue\u00a0\u00bb animation=\u00a0\u00bbfade-in-from-bottom\u00a0\u00bb][vc_column_text css_animation=\u00a0\u00bbnone\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1605607062028{margin-bottom: 10px !important;}\u00a0\u00bb]\n<h4>Constraints<\/h4>\n[\/vc_column_text][vc_custom_heading text=\u00a0\u00bbIt appeared only a few data were collected on our users. And if so, only a few were reliable. Furthermore, with a launch in the US less than a year before, the volume of data collected on our US users was not representative enough.\u00a0\u00bb font_container=\u00a0\u00bbtag:p|font_size:16px|text_align:left|line_height:2em\u00a0\u00bb use_theme_fonts=\u00a0\u00bbyes\u00a0\u00bb css_animation=\u00a0\u00bbnone\u00a0\u00bb][\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/2&Prime; tablet_width_inherit=\u00a0\u00bbsmall_desktop\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb enable_animation=\u00a0\u00bbtrue\u00a0\u00bb animation=\u00a0\u00bbfade-in-from-bottom\u00a0\u00bb][vc_column_text css_animation=\u00a0\u00bbnone\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1605607097228{margin-bottom: 10px !important;}\u00a0\u00bb]\n<h4>Findings<\/h4>\n[\/vc_column_text][vc_custom_heading text=\u00a0\u00bbIt allowed us to consolidate the personas segmentation. While it confirmed what the team knew about PR pros users, they were very interested to have hard evidence on our reporters users.\u00a0\u00bb font_container=\u00a0\u00bbtag:p|font_size:16px|text_align:left|line_height:2em\u00a0\u00bb use_theme_fonts=\u00a0\u00bbyes\u00a0\u00bb css_animation=\u00a0\u00bbnone\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.5&Prime; width=\u00a0\u00bb2\/5&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb offset=\u00a0\u00bbvc_col-xs-12&Prime;][image_with_animation image_url=\u00a0\u00bb5879&Prime; 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A secondary goal was to implicate our users in the improvement of their experience on the platform.\u00a0\u00bb font_container=\u00a0\u00bbtag:p|font_size:16px|text_align:left|line_height:2em\u00a0\u00bb use_theme_fonts=\u00a0\u00bbyes\u00a0\u00bb css_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column_text css_animation=\u00a0\u00bbnone\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1605608896555{margin-bottom: 10px !important;}\u00a0\u00bb]\n<h4>Protocol<\/h4>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"true\" data-animation-delay=\"0\" data-color=\"extra-color-3\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Tools: Excel spreadsheet, Google Forms, Typeform, Infogram<\/li>\n<li>Communication: Via the platform through an Intercom message for active users, and per email for non active and non users<\/li>\n<li>Duration: 2 months with 2 reminders for users, 1 month with 1 reminder for non users<\/li>\n<li>Participants: Active and non active users, Babble&rsquo;s PR email database of reporters non users<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00a0\u00bb70px\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb top_padding=\u00a0\u00bb25&Prime; bottom_padding=\u00a0\u00bb15&Prime; text_align=\u00a0\u00bbleft\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/2&Prime; tablet_width_inherit=\u00a0\u00bbsmall_desktop\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb enable_animation=\u00a0\u00bbtrue\u00a0\u00bb animation=\u00a0\u00bbfade-in-from-bottom\u00a0\u00bb][vc_column_text css_animation=\u00a0\u00bbnone\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1605607062028{margin-bottom: 10px !important;}\u00a0\u00bb]\n<h4>Constraints<\/h4>\n[\/vc_column_text][vc_custom_heading text=\u00a0\u00bbWith a limited budget, I chose convenient samples of users &#038; reporters. With more ressources, I would have asked a specialized institute for a more representative sample of reporters non users. Since Babbler had launched its service in the US less than a year before, I also had the difficulties to gather compelling data on US users (only 47 respondents).\u00a0\u00bb font_container=\u00a0\u00bbtag:p|font_size:16px|text_align:left|line_height:2em\u00a0\u00bb use_theme_fonts=\u00a0\u00bbyes\u00a0\u00bb css_animation=\u00a0\u00bbnone\u00a0\u00bb][\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/2&Prime; tablet_width_inherit=\u00a0\u00bbsmall_desktop\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb enable_animation=\u00a0\u00bbtrue\u00a0\u00bb animation=\u00a0\u00bbfade-in-from-bottom\u00a0\u00bb][vc_column_text css_animation=\u00a0\u00bbnone\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1605607097228{margin-bottom: 10px !important;}\u00a0\u00bb]\n<h4>Findings<\/h4>\n[\/vc_column_text][vc_custom_heading text=\u00a0\u00bbIt allowed us to consolidate the personas segmentation. 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gradient_direction=\u00a0\u00bbleft_t_to_right_b\u00a0\u00bb shape_divider_color=\u00a0\u00bb#ffffff\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb shape_divider_height=\u00a0\u00bb250&Prime; bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb video_mute=\u00a0\u00bbtrue\u00a0\u00bb shape_type=\u00a0\u00bbcurve\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][split_line_heading animation_type=\u00a0\u00bbdefault\u00a0\u00bb]\n<h2 style=\"text-align: left;\">Qualitative Research<\/h2>\n[\/split_line_heading][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbpadding-4-percent\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bbleft-right\u00a0\u00bb bottom_margin=\u00a0\u00bb-26%\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; 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bottom_padding=\u00a0\u00bb15&Prime; text_align=\u00a0\u00bbleft\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/2&Prime; tablet_width_inherit=\u00a0\u00bbsmall_desktop\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb enable_animation=\u00a0\u00bbtrue\u00a0\u00bb animation=\u00a0\u00bbfade-in-from-bottom\u00a0\u00bb][vc_column_text css_animation=\u00a0\u00bbnone\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1605607062028{margin-bottom: 10px !important;}\u00a0\u00bb]\n<h4>Constraints<\/h4>\n[\/vc_column_text][vc_custom_heading text=\u00a0\u00bbWith limited ressources, I managed the usability audit myself. I used the 10 usability heuristics of Nielsen and Molich. It ended up being a quick and dirty inspection method.\u00a0\u00bb font_container=\u00a0\u00bbtag:p|font_size:16px|text_align:left|line_height:2em\u00a0\u00bb use_theme_fonts=\u00a0\u00bbyes\u00a0\u00bb css_animation=\u00a0\u00bbnone\u00a0\u00bb][\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/2&Prime; tablet_width_inherit=\u00a0\u00bbsmall_desktop\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb enable_animation=\u00a0\u00bbtrue\u00a0\u00bb animation=\u00a0\u00bbfade-in-from-bottom\u00a0\u00bb][vc_column_text css_animation=\u00a0\u00bbnone\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1605607097228{margin-bottom: 10px !important;}\u00a0\u00bb]\n<h4>Findings<\/h4>\n[\/vc_column_text][vc_custom_heading text=\u00a0\u00bbI established a report listing all the problems and suggesting potential solutions. It was a fast way to help identify quick wins and help the product manager prioritize the backlog.\u00a0\u00bb font_container=\u00a0\u00bbtag:p|font_size:16px|text_align:left|line_height:2em\u00a0\u00bb use_theme_fonts=\u00a0\u00bbyes\u00a0\u00bb css_animation=\u00a0\u00bbnone\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.5&Prime; width=\u00a0\u00bb2\/5&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb offset=\u00a0\u00bbvc_col-xs-12&Prime;][image_with_animation image_url=\u00a0\u00bb5881&Prime; animation=\u00a0\u00bbFade In\u00a0\u00bb hover_animation=\u00a0\u00bbnone\u00a0\u00bb alignment=\u00a0\u00bb\u00a0\u00bb border_radius=\u00a0\u00bbnone\u00a0\u00bb box_shadow=\u00a0\u00bbnone\u00a0\u00bb image_loading=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_mobile=\u00a0\u00bbdefault\u00a0\u00bb][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbfull_width_background\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bb90px\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bg_color=\u00a0\u00bb#ffffff\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb4%\u00a0\u00bb bottom_padding=\u00a0\u00bb4%\u00a0\u00bb top_padding_tablet=\u00a0\u00bb8%\u00a0\u00bb bottom_padding_tablet=\u00a0\u00bb8%\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb id=\u00a0\u00bbhome\u00a0\u00bb overlay_strength=\u00a0\u00bb0.5&Prime; gradient_direction=\u00a0\u00bbtop_to_bottom\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb shape_type=\u00a0\u00bbstraight_section\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbpadding-2-percent\u00a0\u00bb column_padding_tablet=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_phone=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_position=\u00a0\u00bbright\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb zindex=\u00a0\u00bb100&Prime; gradient_direction=\u00a0\u00bbleft_t_to_right_b\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb3\/5&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb offset=\u00a0\u00bbvc_col-xs-12&Prime;][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb min_width=\u00a0\u00bb47vh\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb enable_border_animation=\u00a0\u00bbtrue\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb enable_animation=\u00a0\u00bbtrue\u00a0\u00bb animation=\u00a0\u00bbfade-in-from-bottom\u00a0\u00bb][nectar_gradient_text heading_tag=\u00a0\u00bbh3&Prime; color=\u00a0\u00bbextra-color-gradient-1&Prime; gradient_direction=\u00a0\u00bbhorizontal\u00a0\u00bb text=\u00a0\u00bbInterviews\u00a0\u00bb][vc_column_text css_animation=\u00a0\u00bbnone\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1605607018005{margin-bottom: 10px !important;}\u00a0\u00bb]\n<h4>Goal<\/h4>\n[\/vc_column_text][vc_custom_heading text=\u00a0\u00bbGet insight into how users feel, think, and what they think about the product.\u00a0\u00bb font_container=\u00a0\u00bbtag:p|font_size:16px|text_align:left|line_height:2em\u00a0\u00bb use_theme_fonts=\u00a0\u00bbyes\u00a0\u00bb css_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column_text css_animation=\u00a0\u00bbnone\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1605608896555{margin-bottom: 10px !important;}\u00a0\u00bb]\n<h4>Protocol<\/h4>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"true\" data-animation-delay=\"0\" data-color=\"extra-color-3\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Method: Semi-structured interviews<\/li>\n<li>Tools: Excel spreadsheet, tape recorder, Evernote, Trello<\/li>\n<li>Location: Babbler&rsquo;s offices or over the phone<\/li>\n<li>Participants: Active users, Babbler&rsquo;s beta testers<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00a0\u00bb70px\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb top_padding=\u00a0\u00bb25&Prime; bottom_padding=\u00a0\u00bb15&Prime; text_align=\u00a0\u00bbleft\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/2&Prime; tablet_width_inherit=\u00a0\u00bbsmall_desktop\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb enable_animation=\u00a0\u00bbtrue\u00a0\u00bb animation=\u00a0\u00bbfade-in-from-bottom\u00a0\u00bb][vc_column_text css_animation=\u00a0\u00bbnone\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1605607062028{margin-bottom: 10px !important;}\u00a0\u00bb]\n<h4>Constraints<\/h4>\n[\/vc_column_text][vc_custom_heading text=\u00a0\u00bbWith more ressources, I would have asked a specialized institute for a more representative sample of users, and the use of a controlled environment like a lab to avoid the bias of conducting interviews at the office. I would have implemented the interviews with observation-based research to attain a more accurate and thorough sense of what our users really do, and a higher feeling of confidence with the information collected.\u00a0\u00bb font_container=\u00a0\u00bbtag:p|font_size:16px|text_align:left|line_height:2em\u00a0\u00bb use_theme_fonts=\u00a0\u00bbyes\u00a0\u00bb css_animation=\u00a0\u00bbnone\u00a0\u00bb][\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/2&Prime; tablet_width_inherit=\u00a0\u00bbsmall_desktop\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb enable_animation=\u00a0\u00bbtrue\u00a0\u00bb animation=\u00a0\u00bbfade-in-from-bottom\u00a0\u00bb][vc_column_text css_animation=\u00a0\u00bbnone\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1605607097228{margin-bottom: 10px !important;}\u00a0\u00bb]\n<h4>Findings<\/h4>\n[\/vc_column_text][vc_custom_heading text=\u00a0\u00bbIt helped us get into the pattern of thought and complete the personas and journey maps with real testimonials. After each interview, we would also communicate to the entire team on our Trello board important learnings or feedbacks relevant to our design needs.\u00a0\u00bb font_container=\u00a0\u00bbtag:p|font_size:16px|text_align:left|line_height:2em\u00a0\u00bb use_theme_fonts=\u00a0\u00bbyes\u00a0\u00bb css_animation=\u00a0\u00bbnone\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.5&Prime; width=\u00a0\u00bb2\/5&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb offset=\u00a0\u00bbvc_col-xs-12&Prime;][image_with_animation image_url=\u00a0\u00bb5882&Prime; 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There was limited data to be gathered since the brand was quite new. We had to filter real data from communication and marketing material.\u00a0\u00bb font_container=\u00a0\u00bbtag:p|font_size:16px|text_align:left|line_height:2em\u00a0\u00bb use_theme_fonts=\u00a0\u00bbyes\u00a0\u00bb css_animation=\u00a0\u00bbnone\u00a0\u00bb][\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/2&Prime; tablet_width_inherit=\u00a0\u00bbsmall_desktop\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb enable_animation=\u00a0\u00bbtrue\u00a0\u00bb animation=\u00a0\u00bbfade-in-from-bottom\u00a0\u00bb][vc_column_text css_animation=\u00a0\u00bbnone\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1605607097228{margin-bottom: 10px !important;}\u00a0\u00bb]\n<h4>Findings<\/h4>\n[\/vc_column_text][vc_custom_heading text=\u00a0\u00bbIt offered us new insights, providing embedded understanding of users frustrations, naturalistic views of brand meaning. 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